2/14/2007 - The Latin American market is carrying the largest growth rate in certain nutraceutical categories, according to a new AC Neilsen report.

The market analyst yesterday released its 2006 edition of What's Hot Around the World – Insights on Growth in Food & Beverage Products, comparing food and beverage categories across geographical regions from mid-year 2005 to mid-year 2006. While Latin America accounts for a relatively small share of the overall value of the global food & beverage markets, it may very well be a hot zone for future growth in healthy categories.

The AC Neilsen report specifically highlights the vitamin supplement category as having felt significant growth - welcome information for the dietary supplement industry, whose mainstay multivitamin trail blazed the United States market before any other nutraceutical.

"The vitamin supplements category saw its largest growth occur in Latin America, fueled by double-digit growth in Nicaragua, Panama and Mexico," says the report. "Latin America also contributed the largest category value growth, with Mexico and Colombia occupying two of the top three spots."

"Dietary supplements are not popular in South America," Inter Farma CEO Diego Vincenti recently told NutraIngredients-USA. Inter Farma is an Argentine company specializing in chondroitin sulfate.

While perceived healthy items (including yoghurt, dairy, sports drinks, fish and salads) played a significant role in AC Neilsen's top ten categories across all continents, emerging markets such as that of Latin America have witnessed significant growth from albeit smaller bases.

NutraIngredients-USA yesterday reported findings in the AC Neilsen study that reveal the drinkable yoghurt category, at an 18 percent growth rate, has experienced the largest increase of any category.

However, regular or spoonable yoghurt has seen a particularly high growth rate in Latin America and regional markets in Asia.

"Latin America (+13 percent) and the Emerging Markets (+12 percent) showed the highest regional growth rate for Spoonable Yogurt, on a smaller value base," said the report. "Two of the fastest growing markets for Spoonable Yogurt came from the Asia Pacific region, however: China (+77 percent) and Taiwan (+40 percent)."

With a 12 percent growth over the year, non-alcoholic beverages - of which healthy drinks played a substantial role - grew in market importance in Latin America as well. According to AC Neilsen, this development was driven by water and sports/energy drinks (especially in Chile), as well as diary substitute drinks such as rice and soy (mainly in Brazil).

How Large is the Aloe Market?

When you have to define a strategic plan or take other important decisions about our industry, one of the main questions to resolve is the market size. In market research, you may analize a global market from both the supply or demand side.

One of the problems to measure the world market size for aloe products, from the demand side, is the diversification of products involved. Measuring the bulk aloe gel or juice business is not complicated, but to measure the end products which contains aloe is a bij and difficult task. In fact, different extrapolations of data should be done to obtain some results. Anyway, there are several market research companies offering market reports for herbal, juce, pharmaceutical or cosmetic products where aloe products are included, and some market size estimations are offered. But they are not complete.

Call For Science Papers to Award $10,000 Cash to Researcher

Feb 23 2007, 8:55 AM EST

Business Wire

The International Aloe Science Council, a non-profit organization dedicated to serving the needs of the Aloe industry, has called for Scientific Research papers for its 2007 Yun-Ho Lee Merit Award. 2006 submissions and presentations included human clinical trial outcomes addressing Aloe vera and Bioavailability of Vitamins C and B12; Case Reports of Bedsores Using Aloe vera Gel Powder with High Molecular Weight; and the Effects of Aloe vera gel with inflammatory bowel disease.

Aloetrade America wishes a Merry Christmas and Happy New Year to all individuals and companies working and enjoying the benefits of aloe, wishing 2008 be a very good year for everyone.